Did you see it in the theater?

We’re in the middle of a huge and unusual shift. The magazine publisher acted like the best sales were newsstand sales, even though the profit came from subscriptions and most people simply visited the website. Book publishers and editors seem to focus on selling copies on paper, sold in independent bookstores. They spend as little

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Instagram tests unskippable video ads in main feed

Instagram is experimenting with a new ad format that prevents users from scrolling until they view a video ad in their main feed. Why it matters. The move could significantly boost ad exposure for brands but risks alienating users who find forced viewing intrusive. How it works. New in-feed ads display with a timer. Users can’t scroll past until…

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Top SEO & Content Marketing Trends To Future-Proof Your Strategy via @sejournal, @hethr_campbell

What are the key SEO and content marketing trends you should prioritize in 2024 and beyond? Join us and find out!  With search taking on a more human-first and user-centric approach, powered by AI intelligence and collaboration, now’s the time to adapt your strategy.   That’s why on June 18, we’re hosting a live webinar with Conductor about which SEO…

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Google won’t index sites that do not work on mobile devices after July 5

We thought Google’s mobile-first indexing initiative, which started in 2016, was completed last October. But it won’t really be fully done until after July 5. “The small set of sites we’ve still been crawling with desktop Googlebot will be crawled with mobile Googlebot after July 5, 2024,” John Mueller from Google wrote on the Google blog. Mueller explained: “The largest part of the…

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