13 SEO takeaways from Google’s Elizabeth Tucker at SMX Advanced
Why the March 2024 Core update rollout took 45 days, how Google defines low quality, why we see radical ranking fluctuations and more.
Month: juin 2024
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys via @sejournal, @hethr_campbell
Watch on-demand to learn actionable tips for navigating the intricate challenges of effectively delivering your content.
The post Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys appeared first on Search Engine Journal.
Knowledge base SEO: A comprehensive guide
Make your knowledge base user- and SEO-friendly. Learn best practices for content strategy, information architecture, site search and more.
Google Reminds Websites To Use Robots.txt To Block Action URLs via @sejournal, @MattGSouthern
Google’s Gary Illyes recommends using robots.txt to block crawlers from « add to cart » URLs, preventing wasted server resources.
The post Google Reminds Websites To Use Robots.txt To Block Action URLs appeared first on Search Engine Journal.
3 PPC KPIs to track and measure success
Leverage valuable Google Ads metrics like conversion rate, impression share and lifetime value for deeper PPC insights and opportunities.
Google Search now supports return policy markup at the organization-level
A year ago, Google added support for return policy structured data support for merchant listing and now Google is expanding that support to the organization level.
Google Ad Manager updates give publishers more creative controls
Publishers will be able to disable ad badging disclosures or control where it appears. The Mute This Ad feature will be sunset.
Google launches Google TV advertising network
The new Google TV network is now available to advertisers via Google Ads and Google Display & Video 360 for U.S. campaigns.
How To Make Sure Google’s Automation Settings Aren’t Working Against You via @sejournal, @MenachemAni
Maximize campaign performance with Google Ads automation settings. Be the ultimate decision-maker for your account and exert more control over your advertising efforts.
The post How To Make Sure Google’s Automation Settings Aren’t Working Against You appeared first on Search Engine Journal.
Don’t Upgrade Your Content Strategy – Make Room for a New One
How often have you been asked to build something new while you’re busy with an existing content project? You’re probably resourceful enough to do it. But your chances of success go up when you don’t try to. Here’s a better option for getting a new content project off the ground.