The latest McKinsey research shows that the Metaverse has the potential to generate $5 trillion in value by 2030. It can’t be denied that virtual reality isn’t going anywhere. The Metaverse is the yet-unsettled Wild West of the digital world. Its potential for brands to reach new audiences in unprecedented ways is unmatched. It’s crucial that your plans for…
Content is king. It helps you connect with a relevant audience and generate awareness about your brand. Content is the key to generating traction for your online business and capturing quality leads for your sales funnel. However, doing so may be easier said than done, as growing businesses often find it challenging to attract and engage new audiences through…
Tech stacks are large. The empirical stack data we recently shared from Zylo, a leading SaaS management platform, showed that even after a year of belt-tightening, the average SMB (500 employees or less) still has 162 SaaS apps. Mid-market companies (500 to 2,500 employees) have 245. And large enterprises have 650. This isn’t particularly surprising any more, is it?…
First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. We’ll share the full results publicly. But we need your participation. Please and thank you!…