Why single keyword ad groups still matter in 2024
Delve into the debate over SKAGs vs. modern ad group structures and find out why SKAGs might still be your best bet for Google Ads success.
Articles & Source
Billions of Google redirects to stop working next year
Google announced its URL shortener service will stop working completely on August 25, 2025.
How to build and manage your brand across multiple platforms
Your brand’s online reputation depends on way more than just Google or your favorite social media channel.
The 10 Best Website Builders To Consider 2024 via @sejournal, @MattGSouthern
Want a website but don’t have the skills or time to design and build one? Try one of these top website builders.
The post The 10 Best Website Builders To Consider 2024 appeared first on Search Engine Journal.
The Best New Marketing Metric Since SEO Came Along
Learn about the latest marketing metric to make headlines — share of model. It’s got nothing to do with runways or stocks. It’s got everything to do with generative AI’s large language models and your brand.
Google Confirms Ranking Boost For Country Code Domains via @sejournal, @martinibuster
Google’s Gary Illyes confirmed that Google Search will show preference to country code domain names in the search results
The post Google Confirms Ranking Boost For Country Code Domains appeared first on Search Engine Journal.
Interaction To Next Paint (INP): Everything You Need To Know via @sejournal, @BrianHarnish
Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP.
The post Interaction To Next Paint (INP): Everything You Need To Know appeared first on Search Engine Journal.
Retreat!
We’ve managed to lionize, celebrate and elevate the mindset of “CHARGE!” Even when better judgment and experience would indicate that we’re often more likely to succeed with a strategic re-evaluation of the situation. Making a new decision based on new information isn’t weakness. In fact, it’s the opposite. No whimpering required. Retreating with enthusiasm is
Microsoft Advertising introduces Performance Max brand lists
Microsoft’s brand lists offer more granular control, allowing you to exclude ads from appearing alongside specific brands.
Google Clarifies H1-H6 Headings For SEO via @sejournal, @martinibuster
Google’s Gary Illyes answered a question about hierarchical headings and what it means for ranking purposes
The post Google Clarifies H1-H6 Headings For SEO appeared first on Search Engine Journal.