On-Page vs. Off-Page SEO: What’s the Difference?
On-page SEO is about improving webpages. And off-page SEO is about actions taken outside your site.
Articles & Source
Google E-E-A-T: What It Is & How It Affects SEO
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.
How People Search: Understanding User Intent via @sejournal, @TaylorDanRW
Get insights into the importance of understanding user intent for effective SEO. Learn how Google’s algorithms prioritize relevant content.
The post How People Search: Understanding User Intent appeared first on Search Engine Journal.
Patterns and chaos
Finding a pattern that explains events that seem like chaos is a breakthrough. It offers us understanding and a lever we can use to make an impact. Sometimes, though, the breakthrough lies in understanding that there is no pattern, simply unpredictable noise. We need effort to find patterns. We need humility to accept the chaos.
Top 20 Best Grants For Black Women In The World | Requirements & Application
Hungry (vs. not full)
If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for
Google Warns Of Last Chance To Export Notes Search Data via @sejournal, @martinibuster
Google’s documentation is updated to alert users of their final opportunity to export and save their Notes on Search data
The post Google Warns Of Last Chance To Export Notes Search Data appeared first on Search Engine Journal.
The new reality of old media
Cable TV was a perfect storm. The number of channels that needed old movies and TV series to fill airtime almost exactly matched the number of worthwhile shows that were available. Which meant that A Wonderful Life, The Wizard of Oz, Seinfeld and MASH could be cornerstones of the culture for decades, not simply a
Netflix shifts focus to ad-supported tier as subscriber growth surges
Netflix’s shift to phasing out ad-free plans indicates a growing audience that advertisers can target, especially as this model expands.
7 strategies to maximize your AI-powered search market share
Navigate the new frontier of AI-powered search and equip your brand with essential strategies to thrive today and beyond.